The insider language guide for founders pitching to North American investors.

Investors have a language. You need to speak it.

This free guide covers the 30+ terms that actually come up in investor meetings.

This is not a textbook glossary, but a practical reference built around real investor room conversations. Every entry tells you what the term means, how investors use it in the room, and what knowing it signals about you as a founder.

Includes Seed vs. Series A context on the terms that matter most, so you know not just what to say, but when and how investors are thinking about it at each stage.

Perfect for you if:

• You're preparing for your first or next investor meeting
• You want to sound fluent in investor conversations, not just informed
• You're heading into due diligence and want to know what's coming
• You're a seed or Series A founder raising from North American investors