This is a template to capture feedback from your customer interviews. A template like this allows you to capture what was discussed accurately. You have the accurate record of the discussion that you can use for prioritization.

This template was included in an article on my substack.

https://bit.ly/3PJQobw

Here are some sample questions to ask your customers.

1. What are the key use cases for which the product is being used?
2. What changed from before and after using the product ?
3. What should we keep doing ?
4. What areas need improvement ?
5. What friction exists ?
6. What are you not able to do ?
7. Other topics they would like to share