The Entrepreneurial Nurse Retainer Model
We’re reimagining retainer-based support as "Your Business Nurse on Call."
Just like nurses support patients in real-time based on acuity and need, this model allows nurses in business to tap into just enough support—right when they need it most.
It mirrors how nurses work in real life—flexible, responsive, efficient.
Nurses thrive in dynamic environments. They make quick decisions, juggle priorities, and adapt to changing needs. A traditional business coaching package often feels rigid and time-bound.
This retainer model works in real-time—matching the flow and rhythm of how a nurses actually build a business:
- In between shifts
- During moments of inspiration
- When they hit a roadblock
- When they need to process, pivot, or plan
Instead of forcing you to "fit" into a schedule, it says:
🩺 "You can build your business the same way you show up for your patients—intuitively, efficiently, and intentionally."
On Call, On Purpose...
Imagine if your business had a nurse on call—only this time, you’re the client, and I’m your strategic nurse partner.
Each retainer plan is built like a tiered on-call coverage model based on nursing metaphors (shifts, rhythms, codes, and consults), giving it both structure and heart.
The Entrepreneurial Nurse
The Entrepreneurial Nurse (aka Janessa DeCoste) is a nurse, educator, and business coach, consultant & strategist who helps other nurses build independent nursing practices that feel aligned, ethical, and truly their own. Whether you’re just starting out or refining an existing vision, Janessa offers flexible support through The Independent Practice Program—her step-by-step guide to launching an independent nursing business—and On Call, On Purpose, her signature retainer model that gives you access to strategy, mentorship, and personalized guidance in 15-minute blocks. Rooted in the belief that every nurse has a unique fingerprint, Janessa helps you build a business that reflects your values, honours your scope, and creates real impact—without burnout or hustle.
What You'll Get:
Each retainer plan is built like a tiered on-call coverage model based on nursing metaphors (shifts, rhythms, codes, and consults), giving it both structure and heart.