What Is List Segmentation?
When it comes to your email list, the process of segmentation is very important to getting more responses and conversions. By breaking your list up into smaller pieces you can tailor your emails to the specific types of people on your list. This is very effective because people like reading messages that cater to their likes and needs.
Some examples of how to segment your list are:
• Demographics – This is a common way to segment your list. It may help to know if your audience is male or female.
• Location – It may help to know where your audience is located.
• Social Media – You can try different marketing techniques with the list of people that found you on social media.
• Behavior – This is the best way to segment your list. When you segment your list based on behavior you will have different lists based on the actions your audience takes. Your list members will be moved to a specific list when they download your free report. If they purchase a product that you are promoting, they will be moved to that list.
• Buying Cycle – Another way to segment your list is based on your list member’s buying cycle. Some list members may want more information, some members may have downloaded a free report, or they may have purchased your product or services.
• Being Responsive – You can separate your list members by how responsive they are. You can move them to a list for members that open your emails or click through to learn more.
Every Contact is Unique. When you think of each member of your audience as an individual you will find it easier to market to them. You will know the right type of message to send them at any stage of their buying cycle.
List segmentation is an important part of managing your email list and retaining your audience. You may need to try different ways to segment your list. The great thing about email marketing is that you can test different ideas without spending a lot of money or time.
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Wishing you success,
Read More: 5 Benefits of Segmenting Your List