List building is an important part of any digital marketing strategy and if you aren't doing it, then you're seriously missing out on your full potential.
Here are some reasons why you should consider building your email list:
It's Reliable
One of the great things about having a list is that it's forever. Of course people can unsubscribe from your list at any time, but they usually don't unless their interests have changed or they may have changed their contact information. .
If you go through a busy season and you are not able to update your list subscribers regularly, you can come back to your list at a later time and it will still be there. Just be sure to apologize for your absence. Search engine optimization can be unreliable, especially if there are changes in the algorithms. It's crucial to have other means of reaching people. If you have an email list, then that's a guaranteed audience that’s interested in you and your product or service.
Who knows if Social Media sites like Facebook, Instagram and TikTok will be around in five years? You can almost guarantee that email will be!
