Email marketing is a very effective way to reach people right in their inboxes. It allows you to market directly to an audience that has already shown an interest in your business.
Things you can do with an email list:
Data Management
Obtaining emails is a great way to get data. Your email list will provide you with information on how engaged your audience is or how genuinely interested they are in what you're offering.
Obtain Feedback
Rather than just writing a standard 'newsletter', you can make it personal and ask for responses. This can be a useful tool for getting feedback from your list members. If you're wondering how to keep your audience engaged and happy - wouldn't it be great to just ask them?
Build Community
You can use your email list to give your list members a 'VIP' experience, to share information with them and to build trust and good will.
